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Merrell expands Ragnar Relay sponsorship deal


Leading outdoor footwear brand, Merrell, has announced an agreement with Ragnar Relay. Building on a partnership with the event in North America, the brand is on board as the official footwear partner for the inaugural Ragnar Trail Forest of Dean UK event in June.

By becoming Ragnar Trail Forest of Dean’s official footwear partner, Merrell will have a ‘strong presence in the event village, offering trail runners a chance to test out its trail running offering.’

Hot on the heels of the launch of Merrell’s newest trail runner – the MTL Long Sky – Merrell’s sponsorship of Ragnar Trail Forest of Dean sees the brand increase its presence in the UK trail running market at an opportune time for the thriving category.

Ragnar Relay, ‘the world’s largest overnight relay series’, is bringing Ragnar Trail to the UK for the first time in June 2020. The unique event sees teams of eight run approximately 120 miles, across three repeating loops on wilderness trails. The UK route winds through the Forest of Dean, allowing runners to take in ‘acres of woodland, majestic valleys, and scenic hills.’

Simon Sweeney, UK Marketing Manager at Merrell said “We are really delighted to be working with Ragnar Trail Forest of Dean this year and to have another avenue to showcase our trail running offering to the UK’s trail running community.

“Building on the success of Merrell’s partnership with the Ragnar event series in the US, it’s great to be able to replicate this relationship here in the UK and in such a beautiful location of the Forest of Dean too.”

The debut Ragnar Relay Series will be delivered by Grounded Events Company (GEC), the organisers of the Brighton Marathon Weekend.

Tom Naylor, Managing Director of GEC, said, “We are very excited to welcome Merrell as the Official Footwear Partner who will be bringing their trail expertise to the Forest of Dean. Our runners will undoubtedly enjoy the unique discounts, exclusive Merrell training advice and Merrell try-ons in the Ragnar Village. It’s fantastic to see the UK division of Merrell, mirror an already successful partnership that has been established with the US races.”




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