Muc-Off has announced the launch of Project Green… ‘a commitment to deliver a multitude of environmentally-focused improvements across the British-based business.’
“Muc-Off is a company whose business depends on the natural world as our playground,” said Alex Trimnell, Muc-Off CEO. “We are focused on preserving our surroundings to ensure everyone can get the same level of freedom and enjoyment out of the great outdoors as we do.”
‘As a brand which has prided itself on developing products which limit the impact on the environment – from the original biodegradable bike cleaner to the concentrate version which was launched in 2012 – the business wanted to share its journey with consumers and build a trackable measure on how it strives for constant improvement.’
The first focus area is plastic reduction with the cleaning and maintenance brand aiming to eliminate over 30 tonnes of plastic by 2023. This will be achieved through product and service initiatives as well as changes to product supply chain, shipping and packaging. An online progress tracker is shown on the landing page of a Project Green micro site.
“As a key brand in the bicycle and motorbike community we have taken it upon ourselves to increase our focus on our environmental responsibilities,” said Mike Cook, Business Development Director at Muc-Off.
“This is a focus that will continue as long as Muc-Off continues, and we will regularly add to these initiatives as we seek to be a leader in this field.”
Project Green has three key areas of focus: product initiatives, ‘Refill & Recycle’ and partnerships.
The ‘Product Initiatives’ section of the Project Green website details the eco-driven changes made to specific products – from making M094 PTFE-free and biodegradable to commissioning a CO2 impact report of the No Puncture Hassle Sealant, while, also remaining transparent by highlighting where the business could make improvements.
The ‘Refill & Recycle’ section focuses on the recent launches of the in-store bike wash refill stations for Muc-Off dealers. The retail refill station scheme is one of the primary drivers of the plastic reduction objective; forecasted to save over 90,000 plastic bottles from being produced each year.
In terms of partnerships, Muc-Off has teamed up with 1% for the Planet, pledging to donate 1% of annual sales of the Nano Tech bike wash sold through in-store refill stations to its global retail network to support non-profit organisations focused on the environment.
“We’re incredibly excited to welcome Muc-Off to our growing global movement of over 2,500 business members,” said Kate Williams, CEO of 1% for the Planet. “Not only is Muc-Off committed to supporting non-profits doing important work for our planet, but their new and innovative refill station initiative will allow people to make a more sustainable choice each time they need a refill.”
Muc-Off also partnered up with the Marine Conservation Society. This charity organises regular beach cleans including in the area local to the Muc-Off HQ in Poole as well as tackling plastic packaging pollution. This engagement began as a result of Muc-Off making a donation to the environmental charity to compensate for an administrative error around recycling business waste.
Although the company has been separating and recycling waste and packaging from its HQ for over a decade, there was a period from 2012 to 2016 when, as a small family business, it was unaware that once its turnover reached a certain threshold it had to register for a packaging recovery scheme.
Since 2016, Muc-Off has been registered to the recovery scheme and the business now meets or exceed (where possible) the scheme’s criteria.
‘Muc-Off aims to ensure that Project Green is a focus which will never be finished; an ongoing commitment to deliver a multitude of improvements across the business. Future developments, updates and new partnerships will be announced via the Project Green website and through the Muc-Off social channels.’