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Muc-Off rolls out Bike Wash In-Store Refill program in USA

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Muc-Off today has announced the roll out of its refill stations across the United States. The move comes following the launch of the stations in the United Kingdom where there are over 150 retailers now signed up to the program.

This project has been developed as part of a bigger move towards significantly reducing plastic under the business’ Project Green initiative. This campaign aims to eliminate over 30 tons of plastic by 2023. Furthermore, this new in-store service supports Muc-Off‘s dealer network by ‘helping to diversify dealers’ revenue streams and facilitating regular repeat custom.’

“Finding ways to reduce plastic and CO2 is top of the agenda here at Muc-Off,” said Alex Trimnell, Muc-Off Managing Director. “Encouraging and facilitating the re-filling of our bottles through our IBD network is a positive step towards helping us achieve our Project Green objective as well as supporting our dealers.”

Muc-Off is giving the refill Point of Sale stands to dealers for free when they place an order for 2 x 25 litre containers of its Nano Bike Cleaner. The bike cleaning and maintenance brand aims to place 250 of the refill stations in US stores. According to the company, this would save 54,000 plastic bottles from being produced which equates to just over 6 tons. Muc-Off also plans to roll this initiative out in other markets over the coming months which will further amplify the plastic savings.

www.muc-off.com

 

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