New Zealand-based natural fibre apparel company, icebreaker, has been awarded an ISPO Gold Award in the category ‘Best Baselayer/Outdoor’. The award was specifically for the Nature Dye 200 Oasis Long Sleeve Crew, a key product in the brand’s limited-edition anniversary range.
To celebrate the brand’s 25th anniversary, icebreaker adds that it is continuing its commitment to ‘working with progressive people with purpose, collaborating for the autumn/fall/winter 2020 season with New York-based environmental photographer and artist Justin Brice Guariglia. This will ‘create a provoking collection connected to the changing world.’
The collection named ‘The Age of the Anthropocene’ uses imagery of the melting ice sheets of Greenland taken from a NASA science mission. The images were applied to the icebreaker baselayer and extended to a 20-piece collection as a ‘way of connecting people to the topic of the changing landscape in a different and more natural way.’
Carla Murphy, icebreaker Vice President of Brand & Product said, “As humans we can’t reverse the damage done to our planet so far but through sharing information, inspiring stories from people with purpose, and using our natural clothing as a vehicle for communication, we can positively connect more people to topics that matter. Our hope is that collectively we will work to reduce further impact to our planet in the future.”
The Age of the Anthropocene speaks to the new epoch geologist say humans have moved into, National Geographic explains it as ‘an unofficial unit of geologic time, used to describe the most recent period in Earth’s history when human activity started to have a significant impact on the planet’s climate and ecosystems.’
Murphy continued, “The planet and our natural environment cannot withstand the continued impact being caused through over consumption of petrochemical based synthetics. At icebreaker we’re passionate about providing natural alternatives, clothing without compromise on style, function, or the environment. This collection is meaningful, distinctive, and inspired by progressive people and the brilliance of nature.”
The Gold Winner baselayer is 100% natural merino and uses a Nature Dye technology drawn from sustainable plant-based pigments, making the garment ‘fully biodegradable and made from nature’.
The broader 20 piece limited collection from the brand spans across the icebreaker natural innovations of MerinoLoft, Nature Dye, Realfleece, Seamless.
Founded by Jeremy Moon in 1995 in New Zealand, icebreaker has pioneered the ethical and sustainable production of natural performance apparel. Now a part of VF Corporation, icebreaker notes that it ‘continues to challenge the status quo while championing natural, transparent and responsible ways to do business.’
icebreaker is sold in more than 5,000 stores in 50 countries through wholesale, Touch Lab retail stores and e-commerce platforms.