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New brand design for Beet It Sport shot


The award-winning Beet It Sport shot drink, which has made inroads in the sports performance research world over the last 10 years, has been given a new design.

The bold image used on the front of the 7cl concentrated beetroot shot is a beetroot heart clearly stating ‘Nitrate 400’. Beet It Sport shot is the only beetroot product on the market that… ‘guarantees a sufficient dose of dietary nitrate for athletes to ‘beet’ their personal best.’

The brand’s 100% natural message also aims to be loud and clear, while the Informed Sport logo helps to provide further assurance to athletes. To coincide with the rebrand, a series of videos have been pushed in order to increase awareness of the natural power of nitrate and show the benefits of the Beet It Sport shot in active daily life.



Beet It Sport Nitrate 400 shots have been used in nitrate supplementation research worldwide over the past 10 years, including the renowned International Olympic Committee (IOC) Consensus Statement, published in the British Journal of Sports Medicine (BJSM).

Beet It Sport shots have been used in sports performance research as they deliver a controlled dose of 400mg of naturally sourced dietary nitrate contained in a convenient easy to consume 7cl shot format. This is roughly the equivalent nitrate dose found in 0.6kg raw beetroot or 0.4l of beetroot juice.

Lawrence Mallinson, Managing Director at Beet It Sport, said “We’ve recently celebrated Beet It Sport’s 10 year anniversary since the first human research study into the effects of dietary nitrate supplementation on exercise performance; and to date more than 200 independent research papers have been published.

It’s the perfect time to give our powerful brand a boost and increase appeal in the sporting community, so more people can enjoy nitrate benefits in a quick hit of concentrated beetroot juice and test the limits of their own endurance.”




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