Nike has unveiled what it is billed as ‘breakthrough innovation for athletes competing in the Tokyo 2020 Games.’ This includes footwear designed to provide runners with a ‘measurable performance benefit for a new era of competition.’
The company’s NEXT% platform, introduced by barrier-breaking marathoner Eliud Kipchoge, will now expand into new disciplines following its success in distance running.
Ahead of the Tokyo 2020 Games, Nike also debuted ‘progressive new collections featuring sustainable materials for all athletes.’ The company notes that, as the growing climate emergency continues to disrupt competition and training, Nike’s sustainable innovations signal the brand’s commitment to helping protect the future of the planet – and, consequently, the future of sport.
Highlights include the… ‘most sustainably designed medal stand uniform in Team USA history, footwear built predominantly from recycled waste and lifestyle apparel that embraces the goal of a zero-carbon future.’
“At Nike, we see sport’s greatest stage as our biggest opportunity to show the world what’s possible,” said NIKE President and CEO John Donahoe. “After all, what’s at stake isn’t just records, but the future of sport itself. In Tokyo, we’ll help the world’s best reach new levels of performance with our revolutionary platform, while sharing real solutions for the barriers all athletes face under rapidly changing climate conditions.”