Sports performance apparel brand Odlo is setting its sights on 100% sustainability. The Swiss brand with Norwegian roots is speeding up its journey towards this challenging goal by setting some key targets for its fall/winter 2020/21 collection.
With the slogan ‘Be aware of what you wear’ Odlo is sending out a clear green message to its end consumers. The aim is to raise awareness of ‘the whole issue and encourage customers to consciously choose sustainably produced clothing.’
The company is making changes to its best-selling Performance Warm range. From winter 2020/21 it will be known as Performance Warm Eco and made from 100% recycled polyester, 100% recycled elastane and 90% recycled polyamide.
The pioneer of functional sports underwear is also converting its Active Warm range (previously Originals) to 100% recycled polyester and changing its name to Active Warm Eco. The same applies to the Roy Midlayer range.
This move means that Odlo will save 350 tonnes of newly produced polyester. In future, the raw material will come from PET water bottles, which will be returned to the manufacturing cycle as the basis for premium performance garments – with reportedly no loss of quality. The company adds that this shift in production has been made possible by the fact that it can now source quality recycled polyester in the quantities required.
In 2020, 68% of all Odlo baselayers will be made from recycled polyester or renewable natural materials. For 2030 Odlo has set a target of using 100% recycled synthetic or renewable natural materials.
Odlo’s path to 100% sustainability involves a number of stages. For example, in distribution the company will be halving its use of polybags in 2020. This saving will be achieved by no longer packing each hanging garment individually but in larger bundles. They will still be protected from dirt and moisture during transportation, but this allows Odlo to make a significant contribution to reducing plastic waste.
The fall/winter 2020-21 range sees the launch of the Blackcomb Futureknit, a knitted 3- layer jacket. The company adds that the unique knitted construction of this membrane jacket means that each element is made with total precision. This eliminates the waste that is produced by traditional cutting processes such as those used to make hard shell jackets from woven fabrics.
Odlo aims to live up to its motto – we care, we act, we share – by seeking to reduce its environmental impact and through active membership of leading organisations in this field. For example, more than 10 years ago it was one of the first sportswear companies to join the Fair Wear Foundation. Within this organisation, Odlo works with other experts at the international level on the social aspects of its desire for greater sustainability.
The Sustainable Apparel Coalition (SAC) is more focused on environmental issues. As members, Odlo and other companies pool their knowledge and expertise on how to save resources and progress their own environmental agendas. This is linked to the company’s decision to manufacture 60% of its fall/winter 2019/20 range in Europe.
This reduces the distance that goods have to be transported, and speeds up response times. Europe also has stricter government regulations on manufacturing and welfare standards – another key consideration for companies that are committed to greater sustainability.