Pirelli is accelerating its strategy towards an ‘ever-growing’ involvement in professional cycling and has announced a partnership with the World Tour Team Trek-Segafredo. Its first official presence after signing the partnership is now underway at the Santos Tour Down Under in Australia, where the team’s athletes, including the reigning UCI world champion Mads Pedersen, are riding on Pirelli’s P Zero Velo Tubular tyres.
Pirelli notes that competitions at the highest levels are part of its DNA, which boasts over 110 years of sporting history. The partnership with the Trek-Segafredo team is sit to fit with Pirelli’s longer term strategy.
The team has made technical choices a flagship, such as pioneering the 100% conversion of one of its racing bikes to disc brakes. This technological evolution explains Pirelli’s choice to be present in competitions: an open-air laboratory to develop products that will become commercially available. In addition, the Trek-Segafredo team is one of the most active in the world of women’s professional cycling, ranking among the top five in the Union Cycliste Internationale (UCI).’
With this new partnership Pirelli continues its path in ‘cycling at the highest levels’, which it began in 2017.
The technological aspect is at the core of the new partnership with the Trek-Segafredo team, as it will also see a continuous comparison and technical development of the product, with particular emphasis on the new P Zero Velo tubulars.
The result of this process of performance testing and validation, which will continue race after race, will ‘lead to an improvement of the product which will then be made available by Pirelli for all fans.’
The latest sponsorship follows a partnership recently confirmed with the Mitchelton-SCOTT World Tour team, which has now been renewed for 2020.