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Rouleur Classic LAX venue location confirmed in downtown LA


The North American debut of the Rouleur Classic bike show, taking place from Friday November 13 to Sunday November 15, 2020, will be held at the Magic Box at The Reef in downtown LA (1933 S Broadway, Los Angeles, CA 90007, USA)

The Rouleur Classic is billed as the world’s finest road cycling exhibition and each event hosts a collection of the world’s foremost bicycles, brands, exhibits, and talent. Launched in London in 2015, the show now has expanded with international editions in Melbourne, Australia, and now Los Angeles, California, USA.

“Having spent the last year looking for the right venue in the right location, we know that the Magic Box at The Reef is the perfect place to showcase the best in class bikes and talent that are at the heart of the sport and lifestyle we love,” said Ravi Rajcoomar, Rouleur Classic LAX Managing Director.

Magic Box at The Reef event centre is housed in the LA Mart Building on Broadway in downtown Los Angeles. In keeping with the Rouleur Classic’s unique approach, enhancing the premium, intimate experience the venue will ‘deliver the stylish and modern signature stand design’.

“We are thrilled to have Rouleur Classic be a part of our amazing collection of international events hosted here at Magic Box at the Reef in the heart of Downtown Los Angeles”, added Wayne Fernandez, Magic Box LA General Manager.




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