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RunSignup’s RaceTrends Report shows slight increase in race participation

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RunSignup has released its fourth annual RaceTrends Report ‘exploring the state of the endurance industry.’ The report was built by mining RunSignup registration and finisher data over a five-year period. More than 50,000 race events and 7 million participants (an estimated 20-30% of the US endurance market) are accounted for in the dataset for 2019.

The report covers trends in race growth, race promotion, registration, fundraising and RaceDay technology. The top line takeaway from the report is that ‘participation increased 1% from 2018 to 2019, an improvement over the 0.1% decrease last year, but still an indication of a relatively flat market.’

‘Growth was determined by comparing participation in races that were on the platform in both 2018 and 2019 and does not reflect the 23% growth in registrations on RunSignup overall.’

Other takeaways include:

  • 5.6% of 2018 races with over 500 participants did not recur in 2019.
  • Prices increased for shorter distances (5Ks and 10Ks) but fell for both half marathons and marathons.
  • Referral rewards refund programs pay off as a marketing strategy. Races with referral rewards refunds turned on gave just one refund for every 13 participants referred to the event.
  • Mobile devices dominate, with 70.3% of page views and 46.8% of transactions taking place on a mobile phone or tablet.
  • Runners respond to urgency. 27% of all registrations take place within the 3-day period before a price increase or registration close date.
  • Facebook helps non-profits raise more. Runners who connected their RunSignup Fundraising efforts to a Facebook Fundraiser via the free API connection raised US$490 more than unconnected fundraisers.
  • RaceJoy, the GPS runner-tracking app, expanded its reach with a new business model of making it available through RaceDay Certified Timers. The app saw a 108% increase in the number of races offering it between 2018 and 2019.

The full RunSignup report looks at event pricing, the adoption of technology by events and strategies to help non-profits raise more money. Limited print copies of the reports will be available at the RunSignup booth at upcoming industry conferences including Running USA and Road Runners Club of America.

runsignup.com/trends

 

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