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SCICON Sports in two-year deal with Israel Start-Up Nation


SCICON Sports has partnered with WorldTour team Israel Start-Up Nation for 2020 on a two year deal. The deal will provide riders and staff with SCICON’s range of eyewear and luggage options.

This is the third pro cycling team sponsorship for bike bag and accessories specialist SCICON, following recently confirmed partnerships with NTT Pro Cycling and UAE Team Emirates.

Israel Start-Up Nation boasts riders such as André Greipel, Dan Martin, Alex Dowsett and Nils Polit – with their successes stretching from grand tour stage wins such as Le Tour de France and Giro d’Italia, to impressive showings at Paris – Roubaix.

This year saw the introduction of SCICON’s high performance and premium sports lifestyle eyewear ranges. Featuring SCN-XT photochromic lens technology, in partnership with Essilor Sun Solution, the AeroComfort, AeroTech and SCICON’s lifestyle sunglasses will all be worn at the WorldTour level by Israel Start-Up Nation.

The company adds that more than 50 SCICON products have been developed with the insight of professional athletes, soigneurs, sports directors and mechanics, something which will continue over the coming season with the help of this new WorldTour outfit.

Claudio Fantin, SCICON Marketing Strategist, said “This partnership with Israel Start-Up Nation further cements SCICON at the forefront of eyewear within the professional peloton, equipping three WorldTour teams with our high performance glasses and array of luggage options.”

Kjell Olof Carlström, Israel Start-Up Nation Team Manager, added “SCICON is a well-known and respected name within the pro peloton and when we started to speak to the highly experienced team about their new eyewear range we quickly found a common ground in the need for high performance, aesthetically pleasing products for our riders.

“It’s with pleasure that we commence this new partnership ahead of what will be a very exciting first year in the WorldTour for the team.”




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