Global footwear brand Skechers is building on the technology in its footwear through a new collaboration with the Goodyear Rubber & Tire Company. Select styles across multiple categories for men, women and kids will utilize Goodyear rubber technology in custom Skechers outsoles. The aim is to deliver increased grip, stability and durability.
“This collaboration is an example of two trusted brands coming together to create a high-tech product that will truly benefit our consumer,” said Michael Greenberg, President of Skechers. “Through this effort, select products will feature Goodyear Performance Outsoles, offering that extra edge where it’s needed most – be it enhanced stability on a run, excellent grip over slippery surfaces in the workplace, or durability on the playground for long-lasting wear.
“We expect this will resonate with our customers who need these innovations in the comfortable Skechers footwear that they love.”
Christian Jurado, Goodyear’s Global Director of Licensed Products, added, “Goodyear has always worked to create innovative products that provide consumers with high-performance tyres, and now we’re using that same ingenuity to enable consumers to wear high-performance shoes.”
The shoes, featuring Goodyear Performance Outsoles, are designed for durability with long-lasting wear, grip on a variety of surfaces and weather conditions and enhanced stability through traction. This is made possible with Goodyear-developed rubber technology that contains a special polymer including sustainable soybean oil. According to the company, this is a renewable, bio-based material used in some of the company’s top-performing tyres (available in the US and Canada).
Initially launched on three running shoes from the Skechers GOrun collection, the range of styles featuring Goodyear Performance Outsoles now includes a wider assortment of running and walking sneakers and will expand through 2020 to athletic lifestyle, trail and work footwear categories for men and women, as well as kids’ styles.