Spanish bike brand Orbea has unveiled a campaign focused on promoting sports activities at home while the measures against Covid-19 are still in place. The goal of #Orbea500Challenge is to ‘protect everyone’s health by doing sport at home, also making the quarantine period more enjoyable.’
The challenge consists in biking 500 km on a home trainer over the next few weeks. Orbea adds that it is also open to people outside its usual customer range, i.e. cyclists… ‘Anyone can participate by practicing any other sport for 500 minutes, including stretching, yoga, functional training exercises, etc.’
The bicycle manufacturer has created an event on its social media so anyone can share a sports activity and join the initiative. It has also prepared a series of awards for people who reach different goals during the workout sessions. Moreover, Orbea will ‘launch all kinds of activities to make the quarantine more entertaining, live on social media with its teams and cyclists, video sessions and more events that will be published on the blog.’
In a release, the company added, ‘We want to extend our appreciation to everyone working and managing this international health care crisis. Moreover, our thoughts are with anyone who is suffering the consequences of this virus.’
Orbea is part of the Mondragón Cooperative Corporation and is Spain’s largest bicycle operator. Orbea bike frames are manufactured in Asia and finished in Spain – with the brand shipped worldwide.
In 2011, Orbea further cemented its relationship with Orca – the wetsuit and apparel tri brand. Heralding from New Zealand, Orca is part of the Orbea family – with Orbea and Orca reaching an agreement in 2011 for Spanish Orbea to acquire Orca’s ‘operation rights in the triathlon and compression area.’ This deal gave Orbea global rights to the Orca brand, following ‘four years of fruitful relations’ between the two companies.