The London Bike Show, the UK’s largest cycling and triathlon exhibition, and Cycling UK, the national UK cycling charity, have joined forces to launch the inaugural Women’s Cycling Awards.
A release noted that ‘There is inequality in British cycling. While women make up 50% of the population, they only cycle a quarter of the miles of men. The Women’s Cycling Awards recognises those women who are bucking the trend and inspiring others to dust off their bikes and go out riding’.
The awards celebrate female talent and achievements from across the cycling world – from record breakers to neighbourhood champions – and will see the winners announced during a ceremony on the opening day of the London Bike Show on Friday 27th March 2020 at ExCel London.
The London Bike Show, having achieved an ‘unprecedented 29% female attendance’ at the 2019 show through providing a more inclusive program, is looking to do even better for 2020, challenging the industry trend of catering primarily for male audiences. The Women’s Cycling Awards is seen as an opportunity to showcase the increasing level of interest in women’s sport and further encourage participation.
Consisting of 12 categories, 11 of which have had shortlists selected by a panel of high profile women working in the cycling industry, the awards include a wide range of categories from ‘Pro Rider of the Year’ to ‘Volunteer of the Year’ and ‘Unsung Cycling Heroine’.
The accolades cover the full spectrum of female involvement in representing, participating, supporting and inspiring others to stay active. An ‘Outstanding Achievement’ award will be given to one of 11 category winners who, above all others, stood out in their efforts to promote women’s cycling.
The shortlist is being put to the public vote from 7th February via the Cycling UK website, with the winners announced on the main stage at the London Bike Show from 16:00 GMT on Friday 27th March.
Geraldine Reeve, Show Director of the London Bike Show and member of the Women’s Cycling Awards judging panel, said “We’re very excited to team up with Cycling UK to launch the Women’s Cycling Awards. Both Cycling UK and the London Bike Show are really passionate about getting more women cycling, so we’re delighted to recognise the people who provide the inspiration to do this.”
Helen Cook Cycling UK’s Head of Engagement said, “When you look at people cycling on the roads or trails, you’d think cycling in the UK is dominated by men. That’s anecdotal evidence but the official statistics prove it. Cycling UK’s work with the London Bike Show isn’t going to change this fact magically overnight, but events like the Women’s Cycling Awards and our Women’s Festival of Cycling are steps to empowerment needed to bring about change. When we finally have parity among the sexes in cycling numbers, then the UK will be able to call itself a true cycling nation.”
Cycling clothing manufacturer Primal Europe has provided unique prizes for award winners. Additional sponsorship opportunities are still available. To enquire about Women’s Cycling Awards sponsorship opportunities, contact nik.hart[at]cyclinguk.org or geraldine[at]newtimbermedia.co.uk.