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‘Un-Canceled Project’ from Run The Edge

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The COVID-19 crisis has sent the world spinning with a flood of event cancellations. Nearly every running race and event scheduled this spring has been cancelled or postponed. In the wake of race cancellations, Run The Edge, co-founded by Olympian Adam Goucher is offering up free virtual race options.

Runners and walkers who have had 5K to ultra marathon races cancelled can do them via the ‘Un-Canceled Project’.

Run The Edge Co-Founder and Olympian Adam Goucher, explained, “To athletes training for races, this news can feel devastating. We thought, ‘What can we do to minimize the discouragement and give people a positive outlet to do their events virtually?’

“Fortunately, Run The Edge is already a world leader in providing unique virtual fitness challenges, so they decided to create something specifically to help runners and walkers affected by this crisis. In April, Run The Edge will launch a new series of virtual events called the ‘Un-Canceled Project’, or ‘UP’. This series will be completely free of charge and open to all who want to participate.

The Un-Canceled project will give participants access to the Run The Edge platform where they can select dates in April to complete distances that range from 5K through to an ultra marathon. Each week, participants can choose up to fvie race distances to complete.

‘In addition to the virtual races, there will be weekly themes centred around positive aspects of the human spirit that cannot be cancelled.’

Co-Founder Tim Catalano, said, “They can cancel schools, races, concerts, you name it. But they cannot cancel the best parts of what make us human. These things remain ‘Un-Canceled’. This is why we themed each week’s races to reflect the best sides of humanity.”

The first week’s theme for all the virtual race distances is ‘Gratitude Un-Canceled’, which includes customizable ‘bibs’ that participants can share with friends and family to celebrate their accomplishments. There is also a series of optional activities and reflections that will take place inside the brand’s dedicated Facebook community.

Amina Otto, Run the Edge Content Manager, added “We wanted to preserve the sense of community and excitement that is so essential to the in-person events. So, we will have lots of race day traditions happening in our online community.”

Run The Edge COO, Briana Boehmer, said “We know these are difficult times for so many. It is in these periods of great uncertainty and strife that we are all called upon to do what we can for our community and the world.”

It is the hope of Run The Edge that, by completing the distance they have been training for, athletes who have been affected by cancellations will be able to access that feeling of achievement and pride.

“The tracker and platform that powers so many other amazing events, such as Run the Year and the Amerithon Challenge, can be put to use for a very important purpose right now: to honour and acknowledge the hard work of those who have been looking forward to events, and to create a positive goal to focus on in the midst of this health crisis,” said Run The Edge CTO Kelsey Dutton.

www.runtheedge.com/pages/un-canceled-project

 

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