XTERRA, the worldwide leader in off-road triathlon, has signed a multi-year agreement with ACTIVE Network to be the exclusive online registration provider and event management solution for XTERRA events globally.
“After a rigorous review process of various registration platforms, we’re excited to partner with ACTIVE Network,” said Janet Clark, President of the XTERRA World Tour. “This partnership was formed to assist with the continued global expansion of XTERRA while maintaining strong brand consistency and providing a world class experience for our athletes.”
The ACTIVEWorks Endurance Event Management platform, which is capable of transacting in 21 currencies and provides more than 30 languages, was seen as a keyl element in the partnership. XTERRA notes that this provides support to its event licensees around the world ‘with a robust platform and gives athletes a consistent experience globally.’
“Over the past several years we have been developing our ACTIVEWorks Endurance platform to be global in reach and scale, allowing us to support not only XTERRA in North America, but throughout the world,” said Toby Green, VP Business Development at ACTIVE Network.
“It’s not just about providing a localized registration page for athletes, but providing a rich set of tools for the event organizer which can be deployed globally. We’re thrilled with this new partnership and to see XTERRA continue its growth as the premier outdoor endurance experience.”