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About us

Welcome to endurancebusiness.com (formerly triathlonbusiness.com), the dedicated information site for the international endurance sport industry. We focus on ‘the business of athlete experiences’. This is the latest version of our site (version 5.0) since we launched back in January 2008. We still have some tweaking to do with the site, so please bear with us on this!

To sign-up for our daily news e-mails, visit our Newswires page.

If you have any questions, don’t hesitate to get in touch via our Contact page, or for research & consulting enquiries, please visit our sister site MultiSport Research.


Gary Roethenbaugh (triathlonbusiness.com founder & Managing Director of MultiSport Research)
Gary launched triathlonbusiness.com in January 2008 as a hobby to his (then) day job. Following a range of research & consulting inquiries from the international multisport industry, Gary founded MultiSport Research in August 2010.

Gary is a law graduate with over 20 years’ experience in commercial consulting & investigations, research and analysis. When not out training, Gary’s main focus is managing research and consulting services to the endurance sport industry – and delivering news & information via this site.

Kirstin Waite (Analyst & Writer)
With many years of experience in international research and consulting projects, Kirstin has particular expertise in areas such as market quantification and target search projects for acquisitions. A German national living in the UK, she has worked on a number of projects for MultiSport Research and enjoys writing news when time permits!


Market intelligence

If you have interest in exploring the endurance sport industry in more detail, our sister company MultiSport Research is a specialist research and consulting firm to the triathlon and endurance sport industries. The company was born out of a personal passion for multisport – and the need to analyze the market forces that are shaping multisport events, the changing profile of consumers and the positive impact endurance sport can have on the wider community.

All market insight and analysis services are: independent, vigorously researched and strictly confidential. Further information about MultiSport Research and its services can be found at multisportresearch.com.

Work in progress!

As mentioned above, this site is still very much a work in progress. We hope you like it! We have a number of changes in the pipeline, so please bear with us as we work through these.

Get in touch

In the meantime, as we update new features on the site, you can reach us via our Contact us page.