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Gary

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African communications company supports triathlon

In 2007, African cellular network and communications company MTN Business sponsored the MTN Corporate Triathlon Challenge for the first time. The event saw 230...

Reebok strengthens senior management team

Reebok International Ltd has announced two key senior management appointments. Matt O’Toole has been named Chief Marketing Officer. He is succeeded as President of...

New Balance launches ‘LOVE/hate’ global brand campaign

Focusing on runners’ complex love/hate relationship with pounding the ground, New Balance unveiled its new brand campaign on 27 March 2008. The full tag...

NIKE Inc reports global future orders Up 11%

NIKE Inc has reported worldwide orders for footwear and apparel, scheduled for delivery from March to July 2008, totalling US$6.9 billion, up 11% on...

Brooks Sports overall brand sales up 17.5% to over US$170 million

2007 saw a further record year from Brooks Sports Inc, which saw overall brand revenue up 17.5% percent to more than US$170 million. Domestic...

New Campagnolo 75th anniversary advertising campaign underway

For 2008, one of Campagnolo's main marketing messages will be the company's 75th anniversary, a milestone it is celebrating this year. It has put...

Brooks running shoes bag awards

With new styles launched earlier this year, Brooks Sports Inc has built upon its award-winning track record. Brooks’ Cascadia 3 shoe has been crowned...

PUMA AG worldwide brand sales +3.4% in 2007

PUMA AG has reported worldwide brand sales growth of 3.4% to reach a total of €2.7 billion after currency adjustments. Footwear sales rose 1.9%...

Record breaking year for ITU Triathlon

All-time highs for prize money, participation and new broadcasters highlight 2007. The International Triathlon Union (ITU) has revealed that 2007 was the most successful...

Shimano completes purchase of Pearl Izumi

Shimano American Corp has announced the completion of its purchase of DashAmerica Inc (Pearl Izumi USA Inc) from Nautilus Inc, with Pearl Izumi becoming...