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Gary

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PUMA AG Q1 2008 sales hit by strength of the Euro

For the first quarter of 2008, PUMA’s worldwide branded sales, which include consolidated and licensing sales, rose 0.5% on a currency neutral basis. In...

adidas reconfirms 2008 outlook

adidas is “Off to a fast start to 2008,” commented adidas AG Chairman and CEO Herbert Hainer. “At Reebok, we are progressing on plan...

Giant

Giant’s new TCR Advanced SL prototype road bike, first unveiled to the public at the beginning of 2008, has not only caught the attention...

ITU’s new broadcast deals increase global exposure for triathlon

The International Triathlon Union (ITU) today announced three new broadcast deals with ESPN STAR Sports, WCSN and Canal Plus that will see the global...

New Balance sponsors Zooma women

New Balance has emerged as sponsor of the ZOOMA Women's Race Series, a new national series of women's running events. New Balance will provide...

Vienna City Marathon and Mizuno present sign five year contract

Mizuno has signed a five year sponsorship with organisers of the Vienna City Marathon (VCM), starting with the 25th anniversary of the event in...

African communications company supports triathlon

In 2007, African cellular network and communications company MTN Business sponsored the MTN Corporate Triathlon Challenge for the first time. The event saw 230...

Reebok strengthens senior management team

Reebok International Ltd has announced two key senior management appointments. Matt O’Toole has been named Chief Marketing Officer. He is succeeded as President of...

New Balance launches ‘LOVE/hate’ global brand campaign

Focusing on runners’ complex love/hate relationship with pounding the ground, New Balance unveiled its new brand campaign on 27 March 2008. The full tag...

NIKE Inc reports global future orders Up 11%

NIKE Inc has reported worldwide orders for footwear and apparel, scheduled for delivery from March to July 2008, totalling US$6.9 billion, up 11% on...