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Gary

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Triathlon New Zealand gets boost from Contact Energy partnership

Triathlon New Zealand and leading utility Contact Energy have unveiled a significant long-term partnership that will contribute to the sport’s continued growth and success....

Shimano Dura-Ace Di2 powers up

Shimano has officially unveiled Dura-Ace Di2, an advanced, electronic shifting option for the all new 7900 series Dura-Ace. Comprised of Dual Control type shift...

Cr

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Giant entry into Vietnam

Giant has entered the Vietnamese cycle market, following several months' evaluation. The company is being represented locally by Golden Rose Trading & Travel. The...

Gatorade signs up both Brownlee brothers

Following its roll out onto the UK market this year, PepsiCo’s sports drink brand Gatorade has announced the sponsorship of up and coming triathlon...

British cycling transformed

The popularity of cycling as a sport and leisure pursuit has been boosted by better cycles and the success of British athletes, according to...

Brooks Sports launches BioMoGo biodegradable midsole

The BioMoGo, the world’s first biodegradable midsole, is now available to consumers in the new Trance 8 premium support shoe (men's/women's) from Brooks Sports...

British Cycling confirms multi million sponsorship with Sky

British Cycling has secured a major new investment in the sport with the announcement of Sky as its principal partner for the next five...

UKA announces

UK Athletics (UKA), the sport’s governing body in the UK, has agreed a five year ...

Shotz sports arrive in the UK

UK sports distributor Assist Creative Resources is making Australian brand Shotz Sports Nutrition available in the UK. Available as an energy gel and as electrolyte...