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Technogym becomes IRONMAN’s Official Global Fitness Equipment Partner

IRONMAN has announced Technogym as its Official Global Fitness Equipment Partner. The partnership will debut with the recently announced IRONMAN Virtual Racing (VR) Series. The...

4iiii drops prices & extends warranty on PRECISION power meter line-up

4iiii Innovations has announced lower prices and a longer warranty period across its PRECISION power meter line-up as part of an ‘ongoing commitment to...

SCICON Sports swaps production to develop face masks in response to...

SCICON Sports has pivoted its production of bags and protective eyewear in light of the current pandemic to manufacture a selection of personal protection...

Addaday bolsters marketing & comms team with two new hires

Addaday, a specialist in injury prevention and recovery technology, has announced the appointment of Hugh Williams as Chief Marketing Officer and Kristin Goett as...

Selle Italia saddles up with new Flite Boost

In 1990, Selle Italia presented the original Flite saddle. Now, after three decades, the company has launched Flite Boost, billed as a state-of-the-art, high-performance...

Merrell is new official supplier for the Skyrunner World Series

Merrell notes that trail running is the fastest growing sector in the outdoor industry, and is its main focus for 2020. The American footwear...
Selle Italia saddle

Selle Italia saddles up with LDL COMeta for worldwide PR

Italian cycling saddle brand Selle Italia has appointed specialist sport, tourism and technology communications agency LDL COMeta to manage and develop its international press...

Body Rocket hits funding goal hours ahead of Crowdcube campaign launch

Body Rocket, the Brighton, UK-based sports tech start-up that measures aerodynamic cycling performance with live, on-the-bike feedback, has announced the opening of its equity-based...

Key athletes and partners extend contracts with SCOTT-SRAM MTB Racing until...

SCOTT-SRAM MTB Racing has renewed contracts with Olympic Champion Nino Schurter and World Cup Champion Kate Courtney. Both have extended their contracts until 2022....

Hutchinson closes factory and pauses commercial activity

Tyre specialist Hutchinson has today announced ‘exceptional measures to slow down the spread of the Covid-19 virus.’ Bertrand Ballet, Hutchinson Cycling Unit Director, has issued...