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Rolf Prima signs Australian Ironman Jason Shortis

Ironman Champion, Jason Shortis of Australia has signed with Rolf Prima as his wheel sponsor for the 2011 race season. Shortis is well known...

FuelBelt signs pro triathletes Julie Dibens and Craig Alexander

FuelBelt has announced the addition of British pro triathlete Julie Dibens to the FuelBelt team and has re-signed and extended its partnership with Australian...

Rolf Prima expands in the Asian market

Expanding its presence in Asia, high-end wheel manufacturer Rolf Prima has partnered with two new distributors for South Korea and Indonesia. Neofly has signed on...

Amer Sports repurchases its own shares

The board of directors at sporting goods giant Amer Sports, which owns brands such as Mavic and Suunto, has decided to repurchase Amer Sports...

Fuel Belt joins Rev3 as 2011 Run Course Sponsor

For 2011, FuelBelt will be the Official Hydration Belt and Accessories Sponsor for all Rev3 events. In addition to providing FuelBelt prizes to top...

Speedo unveils new triathlon products for 2011

Leading swimwear brand Speedo has followed up last year’s launch of its high performance triathlon range with a series of new products for 2011. The...

Louis Garneau sold in the UK via Evans Cycles

Hailing from Canada, Louis Garneau has confirmed that its products will now be available through the United Kingdom and will be carried throughout all...

Ironman World Champion Mirinda Carfrae sleeps with SHEEX!

SHEEX, the maker of performance bedding, has formed a multi-year partnership with reigning Ironman World Champion Mirinda Carfrae. What helps triathlete Carfrae perform at her...

ROTOR Bike Components becomes Garmin-Cervélo team partner

ROTOR Bike Components has announced its newly renewed partnership agreement with the UCI ProTour Garmin-Cervélo Team, providing the team with Q-Rings (oval chainrings), 3D+...

Louis Garneau sponsors triathlete Joe Gambles

Following its recently announced sponsorship of pro triathlete Samantha McGlone, Louis Garneau has confirmed the helmet and shoe sponsorship of the 2009 Ironman 70.3...