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Hincapie signs pro triathlete Jenny Fletcher

Hincapie Sportswear, manufacturer and marketer of distinctive clothing for the performance cyclist, has signed professional triathlete Jenny Fletcher for the 2011 triathlon season. Fletcher will...

Scott running in the clouds at Orobie Skyraid

Following its 2010 sponsorship of the Orobie Skyraid, Scott is backing the skyrunning world competition again in 2011. The Orobie Skyraid has carved out a...

The coaching shoe fits as K-Swiss and LifeSport join forces

Leading endurance coaching specialist LifeSport Coaching has announced its partnership with K-Swiss, the creator of cutting edge triathlon running, racing shoes and apparel. K-Swiss remains...

Orca signs UK female triathletes

Orca has re-signed three of the UK's top young female triathletes. Vicky Holland, Jodie Stimpson and Sky Draper are all part of the Orca...

Skirt Sports goes up a size!

Skirt Sports, inventor of the original fitness skirt and a key player in the women's fitness apparel industry, has aggressive growth plans for 2011....

Gap owned Athleta to sponsor Iron Girl series

Athleta, the Sonoma County based women's sports and active apparel brand, has signed on as the new title sponsor for Iron Girl. With 13 events...

Loeka in bike clothing recycling program

Canadian female mountain biking label Loeka Clothing, has launched its first clothing recycling program for the industry. Customers are being encouraged to return their...

Xterra Wetsuits raises its game in 2011

Xterra Wetsuits has ramped up its promotional activity in recent weeks. It has seen Belgian Ironman triathlete Marino Vanhoenacker join up with the company...

Pearl Izumi cools the Abu Dhabi Triathlon Team

Pearl Izumi, the specialist in functional sports apparel and footwear, becomes the supplier of apparel and footwear to the Abu Dhabi Triathlon Team with...

Thorsten Frahm is new manager in Europe at Profile Design

With a new wide ranging management role at Profile Design, Thorsten Frahm has become immediately responsible across Europe as Sales and Marketing Manager, covering...