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GOTRIbal social network goody bag promotion

GOTRIbal, the networking organisation that connects women together in a shared love of endurance sport, is beginning an interactive and dynamic, multi-brand partner promotion...

Scott running in the clouds at Orobie Skyraid

Following its 2010 sponsorship of the Orobie Skyraid, Scott is backing the skyrunning world competition again in 2011. The Orobie Skyraid has carved out a...

Triathlon America welcomes more new members

Industry association Triathlon America has issued a new release welcoming more new members on board. The new association members are: Timex Sports Watches Currently celebrating...

VO2 rolls out new site for a custom ride

VO2 Performance Road Bikes has announced the launch of its brand new website at www.vo2cycling.co.uk. The site has a number of new features including the...

Campagnolo UK winter check-up

Up until 28 February 2011, Campagnolo will offer its ‘Campagnolo Winter Check-Up’ – the Campagnolo drive train maintenance promotion that includes the check and...

Skirt Sports goes up a size!

Skirt Sports, inventor of the original fitness skirt and a key player in the women's fitness apparel industry, has aggressive growth plans for 2011....

Interbike strengthens marketing team

In an effort to better serve the bike industry, Interbike has bolstered its marketing department with the addition of Elayna Caldwell and the promotion...

Advitam Sports launch gets warm reception at Endurance LIVE show

Torbjorn Sindballe, CPO (Chief Performance Officer), and Jason Weisberg, CEO (Chief Experience Officer), hosted an exclusive party on 21 January 2011, at the Hard...

Xterra Wetsuits raises its game in 2011

Xterra Wetsuits has ramped up its promotional activity in recent weeks. It has seen Belgian Ironman triathlete Marino Vanhoenacker join up with the company...

SheROX Triathlon Series and Life Time Fitness form multi-year partnership

Philadelphia Triathlon LLC, owner of the SheROX Triathlon Series, and Life Time Fitness Inc have formed a multi-year partnership expanding SheROX to a nine...