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Interbike strengthens marketing team

In an effort to better serve the bike industry, Interbike has bolstered its marketing department with the addition of Elayna Caldwell and the promotion...

Advitam Sports launch gets warm reception at Endurance LIVE show

Torbjorn Sindballe, CPO (Chief Performance Officer), and Jason Weisberg, CEO (Chief Experience Officer), hosted an exclusive party on 21 January 2011, at the Hard...

Xterra Wetsuits raises its game in 2011

Xterra Wetsuits has ramped up its promotional activity in recent weeks. It has seen Belgian Ironman triathlete Marino Vanhoenacker join up with the company...

SheROX Triathlon Series and Life Time Fitness form multi-year partnership

Philadelphia Triathlon LLC, owner of the SheROX Triathlon Series, and Life Time Fitness Inc have formed a multi-year partnership expanding SheROX to a nine...

Advitam Sports launch party

On Friday 21 January, Torbjorn Sindballe, CPO (Chief Performance Officer), and Jason Weisberg, CEO (Chief Experience Officer), will be hosting an exclusive party to...

Cervélo and Canyon settle out of court

The legal battle between Canyon Bicycles GmbH and Cervélo about the Maximus Seat Tube patent has now been amicably settled after a reportedly constructive...

Aqua Sphere UK invests in high impact consumer ad

Hot on the heels of announcing significant year-on-year sales growth for the fifth year running, Aqua Sphere UK is revealing its largest consumer advertising...

Wiggle celebrates a ‘brilliant year’

The team at Wiggle has been reflecting on a hugely successful 2010. According to the latest release from Wiggle, this year has seen Britain’s...

Giant Manufacturing invests in local Chinese subsidiaries

According to Reuters, Giant Manufacturing is channelling new investments into its operating businesses in China. The Taiwanese biking giant is arranging for its local subsidiary,...

Fuji has a feel-good story for the holidays

Fuji Bikes, part of the Advanced Sports Inc (ASI) stable, has a feel good story for the holiday season. In a tale of ultimate survival...