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Getting social: Salomon #RunUnexpected campaign

Sports marketing agency, Brandwave has taken global outdoor brand Salomon into the world of digital influencers with the launch of the Salomon #RunUnexpected campaign....

USA Cycling ‘In Our Own Words’, storytelling platform for USA Cycling...

The goal of the new ‘In Our Own Words’ platform is to give USA Cycling members a place to share their experiences and start...

Live broadcast for USAT Women’s Collegiate Triathlon and Age Group Draft-Legal...

Tempe, Arizona, will welcome hundreds of the US nation’s top triathletes from the collegiate and age group ranks this Saturday at the USA Triathlon...

Future to acquire Cycling Weekly publisher TI Media for £140 million

UK-based media and publisher Future has announced its intention to acquire TI Media, a magazine and digital media company, which is the publisher of...

Strava and Mapbox upgrade static maps for athletes worldwide

Strava, the world’s largest sports participation platform with over 46 million athletes and a million more joining every 30 days, has announced a product...

New book Kicksology explores ‘hype, science, culture & cool of running...

Running shoes are every runner’s favourite obsession, and new book Kicksology lets readers ‘run a mile inside the running shoe industry’. In the book,...

Lars Wich joins Munich-based PR agency Alternative 138

Alternative 138, a PR, marketing and communications agency located in the southern part of Munich, continues to bolster its team. As of August 1st,...

Rouleur Classic LDN appoints PaceUp Media as PR agency

Rouleur Classic LDN, billed as ‘the world's finest cycling exhibition’, has announced the appointment of PaceUp Media as its PR agency for this year’s...

Speaking in tongues: Trek chooses TransPerfect to manage multilingual content

TransPerfect, a provider of language and technology solutions for global business, has announced that Trek Bicycles has selected and implemented its GlobalLink technology. This...

New book Fast 5K by Pete Magill is pitched as ultimate...

Fast 5K by Pete Magill is billed as the ultimate guide to 5K racing. In the new book, published by VeloPress, Magill shares the...