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F2C Nutrition named Official Nutrition Partner of ITU World Triathlon Store

The International Triathlon Union (ITU) has confirmed that its Official Licensing and Merchandise Partner, Tribe Solutions, has reached an exclusive agreement with F2C Nutrition...

Three new senior management appointments at Science in Sport

Science in Sport (SiS) has made three key senior management appointments, ‘supporting its ambition to become the world’s leading premium performance nutrition business and...

PepsiCo set to acquire CytoSport business and Muscle Milk brand

Hormel Foods Corporation, a global branded food company, has entered into a definitive agreement to sell its CytoSport business to PepsiCo. The transaction is...

Precision Hydration seeking Marketing Manager to support global growth

Electrolyte supplement and sweat testing specialist Precision Hydration (PH) is hiring a Marketing Manager to help the company ‘cope with (and continue) its rapid...

Beef up: Certified Piedmontese is Official Beef Sponsor of IRONMAN North...

Certified Piedmontese Beef, in conjunction with IRONMAN has announced a partnership to help provide IRONMAN athletes with ‘The Healthier Beef Option’. A new partnership...

Nuun sponsoring Sarah True, Kayla Kobelin and the Smashfest Queen Team

Sports hydration specialist Nuun states that it is committed to supporting the female triathlon community and its legacy. With this in mind it has...

Tailwind Nutrition’s Rebuild Recovery now available in Canada

Colorado-based sports drink manufacturer, Tailwind Nutrition, has announced that its recovery drink mix, Rebuild Recovery, will be available in Canada through Podium Imports. Last...

Nuun renovates line and introduces Nuun Sport

Nuun, the ‘best-selling sports drink supplement brand in sports specialty and natural foods retail’, has renovated its flagship product line with ‘improved performance, consumer...

Picky Bars mixes it up with new Performance Granola

Picky Bars – the Oregon-based energy bar company – is introducing a new product to its line-up of ‘athlete-focused real food products’, Performance Granola. To...

Brownlee Brothers to open 2019 London Bike Show and Triathlon Show:...

The London Bike Show and Triathlon Show: London, ‘the UK’s largest cycling and triathlon exhibition’, has today announced that Olympic medal and World Championship...

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