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Nutrition brand Vega is title sponsor of 2019 IRONMAN World Championship

IRONMAN has announced a new partnership with plant-based nutrition brand, Vega, as the title sponsor of the 2019 IRONMAN World Championship. As a specialist...

Tailwind Nutrition debuts new Colorado Cola flavour

Tailwind Nutrition has confirmed the debut of Colorado Cola, a new addition to its Endurance Fuel line, at the Summer Outdoor Retailer show next...

YFM Equity backs management buy-out of The Protein Works

Specialist private equity fund manager YFM Equity Partners has backed the management buy-out of The Protein Works with a £6m investment from its Buyout...
BMW HERO - photo credit Harald Wisthaler

4000+ riders at tenth BMW HERO Südtirol Dolomites

Over 4000 mountain bikers will start the tenth edition of the BMW HERO Südtirol Dolomites, scheduled for Saturday 15 June in Selva di Val...

SiS opens new e-commerce facility

Science in Sport has opened a new e-commerce fulfilment facility in Nelson, Lancashire, to drive the online sales of its PhD and SiS brands. The...
nuun Hydration logo

Nuun sponsors ‘Queen of CrossFit’ Annie Thorisdottir

Hydration specialist Nuun has announced its sponsorship of Annie Thorisdottir as she prepares for her eighth CrossFit Games in which she will pursue her...
European Specialist Sports Nutrition Alliance - ESSNA - logo

ESSNA opens doors to its 2019 Quarterly Members Meeting

The European Specialist Sports Nutrition Alliance (ESSNA) is opening its doors to the wider sports nutrition industry for its next Quarterly Members Meeting, taking...

New bar launch as PhD rolls out vegan Smart Bar Plant

Science in Sport (SiS) has announced that its PhD brand has extended its Smart range by launching the vegan Smart Bar Plant, a high...

SiS confirmed as exclusive nutrition provider to Team INEOS

Science in Sport has announced that its SiS brand has been appointed as exclusive nutrition provider to Team INEOS, the UCI World Tour cycling...

Elite Sports Expo ties up with Totum Sport as headline sponsor...

The organisers of Elite Sports Expo, ‘the UK’s leading event for human performance’, have announced a three-year headline sponsor partnership with Totum Sport, a...