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CloseTheGap introduces HideMyWaste nutrition waste container

In collaboration with the Amstel Gold Race, which took place on 21 April 2019, Dutch accessories specialist CloseTheGap has launched HideMyWaste. CloseTheGap – the business behind...

Challenge Family tucks into nutrition partnership with PowerBar

PowerBar has become the Official Nutrition Partner for Challenge Family. It will support races in Riccione (Italy), Herning (Denmark), Walchsee (Austria), Almer (Amsterdam) and...

Herbalife Nutrition to debut new flavour at Herbalife24 Triathlon Los Angeles

Herbalife Nutrition has announced a new flavour offering of its Herbalife24 sports nutrition line. The new Rebuild Strength Vanilla Ice Cream flavour is being...

Active nutrition brand MuscleTech partners with Tough Mudder

MuscleTech, billed as ‘the leading active nutrition performance brand in America’, has announced its newest partnership with Tough Mudder. With over 3 million participants,...

Ultramarathoner Jonathan Van Dyke signs with EndoSport Hemp Oil

Functional Remedies, a manufacturer of whole-plant hemp oil products, has announced its partnership with ultramarathon runner Jonathan Van Dyke. Van Dyke will serve as...

HIGH5 unveils ‘mini but mighty Energy Gummies’

HIGH5 has announced the launch of its new Energy Gummies, ‘designed to provide a tasty and easy-to-chew carbohydrate energy boost before and during sport’. HIGH5...

From tabs to powder: new Nuun Endurance Hydration Mix

Hydration specialist Nuun has launched its new Nuun Endurance formula, a ‘non-GMO and Informed-Sport verified sports hydration drink-mix optimized for sustained and intense training...

IRONMAN adds BASE Performance and GU Energy Labs as North American...

IRONMAN has announced the addition of BASE Performance Bars and GU Energy Labs as IRONMAN and IRONMAN 70.3 North American Series nutrition partners. BASE Performance...

Strong double-digit revenue growth for Science in Sport in 2018

Premium performance nutrition company, Science in Sport (SiS) has announced its audited final results for the year ended 31 December 2018. SiS saw a...

2019 OPAP Limassol Marathon GSO in cooperation with Reon Energise

The organisers of OPAP Limassol Marathon GSO in Cyprus have announced a cooperation with sports nutrition brand Reon Energise, ahead of the event taking...

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