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Simply Swim dives into partnership with Outdoor Swimmer Henley Swim Festival

Simply Swim and the Outdoor Swimmer Henley Swim Festival have announced an expanded partnership building on previous year collaborations. Simply Swim is ‘the UK’s...

Decathlon opening doors to first full-scale US store

International sporting goods retailer Decathlon has confirmed that its first US-based major brick and mortar store will hold its Grand Opening at its new...

FINIS to supply elite swim caps and named Official Partner of...

The International Triathlon Union (ITU) and its Official Licensing and Merchandise Partner, Tribe Solutions, have reached an exclusive agreement with FINIS. The deal sees...
Foodcell open & closed

FlowCell ramps up distribution via Nutrilife partnership

FlowCell – the company behind the FoodCell nutrition carrier – has signed a 12-month distribution deal with leading European retailer Nutrilife Srl. FoodCell is an...

UKRunChat in partnership with Pro:Direct Running

UKRunChat, the ‘facilitator of chat about all things running’, has announced a new partnership for 2019 with Pro:Direct Running. Pro:Direct Running is one of several...

F2C Nutrition named Official Nutrition Partner of ITU World Triathlon Store

The International Triathlon Union (ITU) has confirmed that its Official Licensing and Merchandise Partner, Tribe Solutions, has reached an exclusive agreement with F2C Nutrition...

New sponsor for Berge & Dale – one of South Africa’s...

The Berge & Dale road cycling race in South Africa will celebrate its 20th anniversary next month, with retailer Takealot.com on board as naming...

Jennifer Mocerino promoted to IRONMAN Chief Merchandise Officer role

IRONMAN has confirmed the promotion of 25-year experienced retail executive Jennifer Mocerino to Chief Merchandise Officer for IRONMAN. Jennifer has been responsible for the...

Specialist multisport retailer Nytro up for sale

World-renowned bicycle and multisport retailer, Nytro Multisport is now for sale. Founded in 1992 in San Diego, California, Nytro was one of the first triathlon...

Top posts on social: how endurance sport brands got busy on...

MultiSport Research, the specialist research & consulting agency for the endurance sport industry, has released its latest Endurance Sport Social Analytics (ESSA) social media...

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