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FlowCell ramps up distribution via Nutrilife partnership

FlowCell – the company behind the FoodCell nutrition carrier – has signed a 12-month distribution deal with leading European retailer Nutrilife Srl. FoodCell is an...

UKRunChat in partnership with Pro:Direct Running

UKRunChat, the ‘facilitator of chat about all things running’, has announced a new partnership for 2019 with Pro:Direct Running. Pro:Direct Running is one of several...

F2C Nutrition named Official Nutrition Partner of ITU World Triathlon Store

The International Triathlon Union (ITU) has confirmed that its Official Licensing and Merchandise Partner, Tribe Solutions, has reached an exclusive agreement with F2C Nutrition...

New sponsor for Berge & Dale – one of South Africa’s...

The Berge & Dale road cycling race in South Africa will celebrate its 20th anniversary next month, with retailer Takealot.com on board as naming...

Jennifer Mocerino promoted to IRONMAN Chief Merchandise Officer role

IRONMAN has confirmed the promotion of 25-year experienced retail executive Jennifer Mocerino to Chief Merchandise Officer for IRONMAN. Jennifer has been responsible for the...

Specialist multisport retailer Nytro up for sale

World-renowned bicycle and multisport retailer, Nytro Multisport is now for sale. Founded in 1992 in San Diego, California, Nytro was one of the first triathlon...

Top posts on social: how endurance sport brands got busy on...

MultiSport Research, the specialist research & consulting agency for the endurance sport industry, has released its latest Endurance Sport Social Analytics (ESSA) social media...

Evans going for versatility with new Pinnacle Arkose range

UK cycle retailer Evans Cycles has announced a new line of Pinnacle Arkose bikes for 2019. ‘Undergoing the most significant re-design in its 7-year...
Always Aim High - Slateman Triathlon rider

Always Aim High partners with SportPursuit for 2019 season

Always Aim High Events has revealed an all new partnership with UK based online retailer SportPursuit. It has been confirmed that SportPursuit has partnered...

Decathlon named official partner of 2019 Represent Running Race Series

Global sporting goods brand, Decathlon, has announced its partnership with Represent Running’s (RR) Bay Area race series, as well as the Represent Running ambassador...