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Spartan launches new Corporate Challenge

Registrations are now open for the inaugural Spartan Corporate Challenge, which will take place at the iconic Twickenham Stadium, London, UK, on Friday, 22...

Hammer Fitness sponsors Treadmill Challenge at National Running Show Birmingham

The organisers of The National Running Show Birmingham have announced Hammer Fitness as the sponsor of the Treadmill Challenge taking place at the consumer...

Predictive shopping: NIKE acquires demand sensing firm Celect

NIKE has acquired Celect, a leading retail predictive analytics and demand sensing firm based in Boston. The acquisition of Celect helps to drive NIKE’s...

Hitting the trails with new SCOTT Supertrac 2.0

With the all new SCOTT Supertrac 2.0 run shoe, SCOTT Sports states it is bringing ‘premium racing technologies and world leading traction know-how to...

Saucony in three-year deal to become headline sponsor of British Milers...

Leading running brand Saucony is to be the headline sponsor of the British Milers Club (BMC). The initial agreement runs to the end of...

Intersport confirmed as Sports Retail Partner for The National Running Show

The organisers of the UK’s National Running Show have announced Intersport as Sports Retail Partner for The National Running Show Birmingham, which takes place...

Jaguar Land Rover is official vehicle sponsor of Sonoma Wine Country...

More 5,000 runners from all 50 US states and 15 countries will hit the pavement this weekend at the 16th annual Napa to Sonoma...

Nike Air Manufacturing Innovation expands to Arizona

Nike is making a significant manufacturing investment in its US innovation footprint by opening a new Nike Air Manufacturing Innovation (Air MI) facility in...

First ever ÖTILLÖ Swimrun in USA opens for business

Taking place next year, on March 1, 2020, the ÖTILLÖ Swimrun World Series will land in the United States. ÖTILLÖ’s first ever race in...

Nuun and Emma Coburn to expand opportunities for women in sport

With the debut of its latest brand initiative, Nuun notes that it ‘continues to push the needle forward in highlighting and celebrating women in...