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4,000 MTB fans at Fox US Open of Mountain Biking

Held at Snow Summit Resort in Big Bear Lake, California, for the first time, 700 athletes and 4,000 people from around the world gathered...

MX3 Diagnostics in partnership with IRONMAN Oceania Series

MX3 Diagnostics has been designated the official hydration diagnostics partner for the IRONMAN Oceania Series. MX3 created what is billed as the first saliva-based...

Sportful and We Ride Flanders team-up in 2020

At Eurobike 2019, Sportful and We Ride Flanders announced a new partnership. Beginning in 2020, Sportful will sponsor the Tour of Flanders Sportive (Ronde...

Suunto 9 Baro Titanium IRONMAN Limited Edition watch

IRONMAN has announced the launch of the Suunto 9 Baro Titanium IRONMAN Limited Edition watch — utilizing the Suunto brand’s top-selling GPS multisport watch...

Four new sponsors confirmed at Spartan Race

Spartan Race has today announced four additions – Innis & Gunn, SOS Hydration, Nocco and Happy Monkey Drinks – to its sponsorship roster for...

Stroud Brewery gets the beers in at this year’s Cycle Show

Visitors checking out the bikes and cycling equipment at the Cycle Show, will now be able to quench their thirst between activities thanks to...

LOOK is Official Pedal Partner of Dirty Kanza gravel events

LOOK and Corima USA have confirmed that LOOK has become the Official Pedal Partner of all Dirty Kanza gravel events in a three-year deal...

LOOK renews partnership with Team DELKO Marseille Provence

LOOK has announced a renewed partnership with French Pro-Continental cycling team, Team DELKO Marseille Provence, for the 2020 season. With a competitive 2019 drawing to...

Addaday BioChair takes a seat with IRONMAN US Series

Intelligent Technologies (AIT), has today announced its partnership with IRONMAN as the Official Massage Chair of the IRONMAN and IRONMAN 70.3 US Series. The...

Game-on with Zwift’s official UCI Road World Championships virtual course

Zwift, the global online training and racing platform for athletes, has today been confirmed as an Official Supplier to the UCI Road World Championships...