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First-ever alcohol sponsorship: USA Swimming signs with Golden Road Brewing

USA Swimming, the national governing body for the sport of swimming in the US, has signed a new multi-year partnership with Golden Road Brewing...

Jaguar Land Rover is official vehicle sponsor of Sonoma Wine Country...

More 5,000 runners from all 50 US states and 15 countries will hit the pavement this weekend at the 16th annual Napa to Sonoma...

Challenge Family expands coverage via Velosock partnership

Challenge Family has presented a new partnership with Velosock. This partnership will provide athletes with ‘innovative bike covers which are specifically designed to ensure...

IRONMAN European Tour motoring with Avis

IRONMAN has announced a new partnership with leading car rental brand, Avis. The new two-year agreement will give a range of benefits to IRONMAN...

Swim wearable specialist INCUS Performance makes splash with London Triathlon

INCUS Performance, a wearable analytics company for swimmers and triathletes, has announced a new collaboration with the London Triathlon 2019. The London Triathlon, which takes...

Quantum Energy Squares named Official Energy Bar for 2019 Vega IRONMAN...

IRONMAN has welcomed Quantum Energy Squares’ coffee-infused energy bars as the Official Energy Bar for the 2019 Vega IRONMAN World Championship. Quantum Energy Squares...

Theragun ties up with IRONMAN US Series and pro athlete Lucy...

Theragun, a specialist in percussive massage therapy, has unveiled a collaboration with IRONMAN. The tie up, which makes Theragun the official percussive therapy device...

Sigma Sports becomes official supplier of 2019 UCI Road World Championships

UK cycling and multisport retailer Sigma Sports has today been announced as an official supplier of the 2019 UCI Road World Championships in Yorkshire....

Nuun and Emma Coburn to expand opportunities for women in sport

With the debut of its latest brand initiative, Nuun notes that it ‘continues to push the needle forward in highlighting and celebrating women in...

NTT and A.S.O. extend digital fan experience partnership at Tour de...

Technology services company NTT and Amaury Sport Organisation (A.S.O.), the organizer of the Tour de France, have renewed their partnership until 2024. The original partnership...