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Specialized named official sponsor of Paris-Roubaix

The Specialized Roubaix has been confirmed as the official bike of Paris-Roubaix. A long-lasting history between Paris-Roubaix and Specialized is now formalized in a...

British Triathlon confirms Volvo Car UK as Official Vehicle Partner

Volvo Car UK is the new Official Vehicle Partner of British Triathlon. The sponsorship was revealed on March 29th, at the 2019 Triathlon Show:...

Challenge Family in extensive partnership with Zone3

Challenge Family has confirmed a new partnership triathlon apparel and wetsuit brand, Zone3. This will seek to provide Challenge Family athletes with a wide...

Ribble signs IRONMAN 70.3 Dubai champ Adam Bowden

Ribble Cycles has announced that Adam Bowden will be racing on its aero-optimised Ultra Tri bike in 2019. Following Adam’s win at IRONMAN 70.3 Dubai...

Bkool and Drops confirm sponsorship deal

Spanish indoor cycling software company, Bkool, and Drops, ‘one of the most exciting young women’s teams on the planet’, have announced a partnership. According...

Equipo Lizarte launches into new season wearing Bollé sunglasses and helmets

Eyewear brand, Bollé, is announcing its continued relationship with Equipo Lizarte, one of Spain's top development cycling teams. The team will wear the glasses...
Picture by Allan McKenzie/SWpix.com - 104/06/2018 - Cycling - HSBC UK Lets Ride - Birmingham, England - Riders on the route.

Let’s Ride: British Cycling and HSBC UK kick-start 2019 closed-road, city...

With six months to go until the 2019 UCI Road World Championships in Yorkshire, British Cycling and HSBC UK hope to inspire the UK...

Apparel specialist Trimtex ties up with Craig Alexander

The Norway-based brand Trimtex, a specialist in triathlon and customized sportswear, has taken the next step in its expansion plans and started a long-term...

Spirit Multisport welcomes Tacx as official partner

Long distance triathlon series organiser, Spirit Multisport, has announced a global partnership with Tacx, a specialist in the development of technology and training equipment...

Skechers back for fourth year as title sponsor of LA Marathon

Skechers Performance returns as the title sponsor for the 2019 Skechers Performance Los Angeles Marathon on Sunday, March 24. At the big event and...

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