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IRONMAN 70.3 Waco - Photo by Tom Pennington -Getty Images for IRONMAN

IRONMAN’s multi-year renewal in Texas with Memorial Hermann

IRONMAN has announced a ‘multi-year renewal’ of its partnership in Texas, with Memorial Hermann Health System to continue the co-branding of the Memorial Hermann...

Reboots – helping athletes put their best feet forward

According to German recovery product specialist, Reboots, scientific studies have shown a reduction in BLa levels (a measurement for muscle fatigue) through the use...
Backrelease on Kickstarter - tool, six pieces

Backrelease on Kickstarter

On May 22, 2018, Backrelease launched a crowdfunding campaign via Kickstarter to raise funds for the production of a do-it-yourself gadget that ‘takes control...
Phil Burt

Cycling performance and health innovator launches Phil Burt Innovation

Phil Burt, a world-renowned cycling physiotherapist, bike fitter and author announced the launch of his new venture, Phil Burt Innovation, at a packed launch...
ESSA Endurance Sport Social Analytics - Gear Report - Feb 2018 - MultiSport Research

Tracking the global build-up of endurance sport fans on social media!

Specialist research & consultancy firm MultiSport Research has released its first Endurance Sport Social Analytics (ESSA) report, which tracks & benchmarks the social media...
Always Aim High runners - image credit Always Aim High Events

Superfeet steps up as title sponsor for Sandman Triathlon

North Wales event organiser Always Aim High has announced that carbon insole specialist Superfeet will title sponsor the Sandman Triathlon from 2018 onwards. Taking...
Floyds of Leadville CBD topical cream

Floyd’s of Leadville gets topical on pain management

Floyd’s of Leadville, the Colorado Based maker of CBD (cannabidiol) pain management supplements has introduced a new CBD based transdermal cream. The company adds...
Avexia background

Guiding injured athletes toward recovery: Avexia adds new board members

Avexia, a provider of an athlete recovery management platform for injured athletes and active people, has announced two new board members – Nathan Thomson...
KT Tape - KT RECOVERY Ice-Heat Massage

KT Tape unveils three new products for athlete recovery & performance

KT Tape has today confirmed the addition of three new items to its fast-growing line-up of kinesiology and sports medicine products. The new product...
NEOFIT foam roller - Photo by Darrian Traynor

Expanding Neofit roller over 250% funded on Kickstarter

Neofit Products has unveiled what is being billed as a world-first foam roller that collapses to just four inches (10 cm) and expands to...

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